Cubigel Compressors celebrates 60 years of experience and releases Cooling Expert+ Brand Strategy at MCE

Cubigel Compressors of Huayi Group, the Spain- based global leading compressor manufacturer, released a new brand positioning strategy titled “Cooling Expert+ for the Commercial Refrigeration Industry in commemoration of its 60th anniversary”, on June 28, 2022, during Mostra Convegno Expocomfort (MCE) held in Milan, Italy.

This strategy strengthens the Cubigel Compressors brand positioning and im- age, focusing on ‘Expert+’ to fully sublimate the positioning of the expert with a 60-year heritage in the refrigeration industry and as a provider of world-leading overall solutions for the whole industry.

In the MCE special session of the 60th anniversary , Cubigel Compressors invited important customers from all over the world to participate in the launch ceremony of its Cooling Expert+ brand new proposition. Under the auspices of Mr. Pedro Olalla, Sales and R&D Director of Huayi Compressor Barcelona, we watched a video of Cubigel Compressors’ 60 years of industry experience. Subsequently, the Deputy General Manager of Huayi Compressor Barcelona, Mr. Tao Wen delivered a keynote speech on the four core values and in-depth connotations of the brand’s new proposition to customer representatives from many countries.

A reliable Cooling Expert. Cubigel Compressors not only provides reliable light commercial refrigeration compressors, but also overall services for its products, by combining Huayi Group’s strong Chinese manufacturing capabilities with its own local advantages from its base in Spain. After being acquired by Huayi Group, Cubigel Compressors improved its overall production capacity and supporting service capabilities, successfully expanded its larger-scale loyal customer base, and became a truly trustworthy global light commercial refrigeration expert.

A Green Cooling Expert. In order to be the “Cooling Expert+” for green light commercial refrigeration, Cubigel Compressors attaches great importance to natural refrigerants, low-energy-consumption green solutions, and related product innovations. Thanks to its strong research and development (R&D) capabilities, its Green Cooling compressor series has been constantly updated and up- graded, and has overcome technical bottlenecks to meet the requirements of green refrigeration experts. At the same time, Cubigel Compressors has been actively responding to industry trends and substantially expanding the application range of natural refrigerants through its product upgrades.

A Cooling Expert with complete product range. In addition, Cubigel Compressors aims to be the Cooling Expert+ with the most complete product range. Thanks to the company’s strong R&D team and 60 years of presence in Chinese and European markets, Cubigel Compressors has a top-class complete product portfolio in the market, with a wide choice of displacements from 1.4 to 42 cc with refrigerants such as propane (R290) and isobutane (R600a). Meeting the needs of light commercial refrigeration applications, Cubigel Compressors’ complete product line provides customers with convenience and choice in the process of customized selection under various working conditions.

A Cooling Expert with complete product range. Cubigel Compressors also aims to be the ‘Cooling Expert+’ in innovation. Cubigel Compressors has been proceeding with innovations in compressor specifications such as displacement, cooling capacity, and noise levels, in addition to incorporating other cutting-edge technologies in materials, design, and manufacturing processes.

After the speeches from the Chinese representative of Huayi Group, customers from various countries delivered public speeches on the spot and shared their cooperation testimonies over the years and comments on the release of the new brand proposition. Finally by sending their respective outlook messages to express their gratitude for being invited to participate in the 60th anniversary celebration of Cubigel Compressors and good wishes, the atmosphere of the ceremony was pushed to the climax of wave after wave.

The General Manager of Huayi Compressor Barcelona, Mr.Fan Yang said that the release of the new brand strategy is not only a sublimation of Cubigel Compressors’ brand positioning, but also a process of pursuing excellence as an industry expert from R&D and production to services. Cubigel Compressors products and services embody the company’s advantages in various aspects to consolidate the brand identity of ‘Global Expert+ for Light Commercial Refrigeration’, aiming to provide the industry with the most cutting-edge and most complete solutions. Cubigel Compressors will open up new thinking and explore new paths to grow into a sustainable and socially responsible brand.

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